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Privacy Policy

Last updated October 18, 2026

Who we are

RealLead (“RealLead”, “we”) runs a marketplace at getreallead.com where lead publishers sell verified home-service appointments to contractors. Questions about this policy: support@getreallead.com.

What we collect

  • Account details: name or business name, email address, phone number, trades and ZIP codes you serve, and payout or billing details (card and bank details are held by Stripe, not by us).
  • Homeowner details that publishers submit: name, phone, email, address, the service requested, appointment time, and the consent record and proof (screenshots, recordings, certificates).
  • Verification calls: we call homeowners to confirm a request. Calls are recorded and transcribed, and the homeowner is told so at the start of the call.
  • Usage data: pages visited, device and browser type, approximate country, and the actions you take in the app. We use this to run and improve the service.
  • Messages you send to Support or the in-app helper.

How we use it

  • To run the marketplace: verify leads, match them to contractors, process payments and payouts, and handle disputes and refunds.
  • To prevent fraud and meet legal duties, including keeping consent records.
  • To support you, send service emails and alerts you asked for, and improve the product.

Who sees it

A homeowner’s contact details are shown only to the contractor who unlocks that lead, and to RealLead staff who need them for verification, support and disputes. A publisher never sees what buyers pay, and a buyer never sees what publishers are paid.

We do not sell your personal information. We use service providers to operate RealLead: Clerk (sign-in), Stripe (payments and payouts), Supabase and Vercel (database and hosting), Resend (email), Retell AI (verification and reminder calls), Anthropic (AI evidence review and the help assistant), and PostHog (product analytics). They process data on our behalf under their own terms. We may also disclose information when the law requires it or to protect against fraud.

The AI helper and analytics

Messages you type into the in-app helper are sent to an AI provider to produce an answer; the helper cannot see your account data. Analytics events are tied to your account by an internal ID and role only, not your name or email, and respect your browser’s Do Not Track setting.

How long we keep it

We keep account data while your account is open. Lead records, consent proof and call recordings are kept as long as needed for refunds, disputes, legal compliance and fraud prevention, and then deleted or anonymised.

Security

Data is encrypted in transit and stored with access controls, and sensitive credentials are encrypted at rest. No system is perfectly secure, so please use a strong, unique password or sign in with Google.

Your choices

You can ask to access, correct or delete your personal information, or opt out of non-essential emails, by writing to support@getreallead.com. Homeowners can use the same address to ask what we hold about them or to stop further contact. Residents of some states have additional rights, and we will honour them. Some records must be kept by law, and we will tell you if that applies.

Changes

If we make material changes we will update the date above and, for significant changes, tell account holders by email.